Description |
T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans where they live, work, and play. In a world full of busy and fragmented lives, we at T-Mobile USA, Inc. have the idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing; help you stick together with the people who make your life come alive. That's why we're here.
Req #193132 - Manager, Product Marketing Sidekick
This role will support Sidekick Senior Manager in setting the vision and strategy for the Sidekick brand one of the key exclusive flagship brands for T-Mobile. You will be charged with developing the marketing strategy and executing the marketing plan for the brand.
Accountabilities
* Provide strategic leadership and develop best in class marketing strategies and plans that leverage the overall marketing calendar and grow the Sidekick brand
* Partner with our market research team to star abreast of emerging marketing trends and consumer insights that will guide product development and marketing communications
* Execute all elements of the marketing plan, including grassroots events, promotions, advertising, customer marketing, PR and WOM programs
* Partner cross functionally to successfully launch all new products and work with product development and consumer insight to winning new product ideas
* Manage lifecycle of phones to include customer satisfaction, business performance, market competitiveness and cost by partnering cross-functionally with key stakeholders including product development, business operations and sales.
* Analyze and communicate brand performance and make strategic recommendations to improve future efforts.
* Stay abreast of emerging marketing trends that influence our audience
People/Positions Interactions
* Consumer Insights
* Integrated Marketing
* Handset vendors
* Product Development
* Business Operations/Supply Chain
* Sales/Sales Training
* Pricing and Analysis groups
Functional/Technical Skills
* Consumer focused decision making, brand marketing
* Ability to think strategically and apply given strategy and/or common business knowledge to recommendations and rationale
* Ability to execute with thought and attention to detail, with managerial direction (versus dictation)
* Ability to communicate effectively
* Goal oriented achiever who balances results with attention to T-Mobile values
* Effective communicator and presenter, with ability to influence cross functional partners
* Demonstrated capability to work collaboratively in team environment across multiple functions
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Requirements |
Experience
* Marketing professional with 5 years experience , MBA desired
* 2-3 years experience in consumer marketing CPG preferred
* Experience working with outside vendors and/or agencies
* Demonstrated project management successes
T-Mobile is an equal opportunity employer (EOE). We strongly support diversity in the workforce.
T-Mobile USA offers a full range of comprehensive benefits, including medical, dental, vision, as well as matching 401(k), generous paid time off programs, mobile phone and service discounts, tuition reimbursement, free parking - not to mention a fun and business casual work environment.
When asked "How did you hear about us?" please select the option "Other" from the list and type "LatPro" on the next open field.
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